Our Story
We Were Tired of Watching You Get Burned.
We built Rainmakers because the PI lead gen space was — and largely still is — full of companies that collect retainers and disappear. Shared leads. Recycled contacts. Vanity metrics that hide the fact your intake team is calling people who couldn't care less.
Our founders came from inside the legal industry. They sat in intake meetings. They watched good firms lose cases they should have signed — because the lead went to four other firms first. They built a different model.
Book a Call →87%
Contact Rate
OTP-verified before delivery
18–23%
Close Rate Range
To signed retainer
<15 Sec
Delivery Speed
OTP verified to your CRM
38
Active States
Expanding Q3 2026
The Problem with PI Lead Gen Today
Shared leads destroy conversion rates.
When the same lead goes to five firms, four of them waste their time — and the claimant feels harassed. Nobody wins except the lead vendor.
Retainers remove accountability.
If a company is paid whether you win or lose, there's no incentive to deliver quality. The model is broken by design.
Slow delivery kills cases.
In PI, the first firm to make contact signs the client. A 24-hour delivery window isn't a feature — it's a failure.
No qualification means no value.
Without a systematic screening process, you're paying to hear "no" from people without a real case.
How We Fixed It
Exclusive markets — one firm, contractually guaranteed.
OTP verification on every lead before delivery.
Under 15 seconds from pipeline completion to your CRM.
Structured pre-screen — SOL, injury, liability, representation status.
48-hour credit exchange on SOL failures, liability failures, case type mismatches.
What We Stand For
Four Things We Don't Compromise On.
The Team
The People Behind the Leads.
Marcus Reid
Co-Founder & CEO
12 years in legal marketing. Spent 8 of those inside PI firms watching the same lead gen mistakes play out. Built Rainmakers to fix what he saw break.
Danielle Wu
Co-Founder & Operations
Former intake director at a 12-attorney PI firm. Knows exactly what makes a lead valuable — because she spent years filtering out the worthless ones.
Carlos Vega
Head of Lead Acquisition
8 years running performance campaigns for legal verticals. Obsessed with signal quality and attribution accuracy.
Priya Nair
Head of Client Success
Monitors contact rates, conversion data, and intake performance for every single client account. If your numbers slip, she calls you first.
History
How We Got Here.
2019
Founded by two former legal marketing executives tired of watching PI firms get burned by shared leads and empty retainers.
2020
Launched with 8 pilot firms across 3 markets. Seven of the eight renewed after the trial period. Proof of concept confirmed.
2021
Expanded to 22 active states. Built the OTP verification pipeline in-house — contact rates jumped 40% across the client base.
2022
Launched mass tort vertical. Added TrustedForm and Jornaya integration to every lead record.
2023
Surpassed 150 active firm partners. Opened Tier 1 MVA pricing in California, Nevada, Texas, and Florida.
2024
Active in 38 states. Expanding to 8 additional states in Q3 2026. Auto-connect feature launched for sub-60-second claimant connection.
Ready to Work With Us?
Check Market Availability.
One firm per market. 2-hour response. No contract required to start.
Book a Call →